← Passive Product Lab

Ad Test Plan

Draft only. No ad spend is authorized.

Recommended first test

Budget: $3-$5/day for 7 days after payment works.

Channel: Google Search Ads.

Goal: paid report purchases or checkout-intent if payment is still off.

Search keywords

Negative keywords

Stop rule

Stop or rewrite if there are clicks but no uploads/leads after 100 paid clicks, or if cost per checkout-interest is too high for a $7.99 report.