Marketing Autopilot

Conway drafts the marketing work for Contractor Quote Check on a timer. Nothing here spends money, sends email, publishes a post, or charges a customer. Every one of those actions is an owner gate.

Generated 20260810T184236Z UTC · run status: ok · Quote Auditor · Compare 3 quotes

Next best action

Drive the first real traffic to the free scan: publish and interlink the ten guide pages, then measure scan starts before touching price or ads.

Chosen from the highest-priority unblocked task plus the current funnel state.

What Conway automates

funnel_snapshot
publish_draft_seo_pages
compare_three_quotes_live
refresh_organic_drafts
refresh_ad_drafts
landing_page_improvements
visitor_tracking_gap
competitor_watch_refresh
pricing_recommendation
email_templates_ready

What requires owner approval

owner_domain_and_inbox
owner_payment_links
owner_ad_budget
owner_email_sender
owner_referral_policy

Current funnel metrics

Test-runner rows are separated from real rows. Anything not measured is shown as unavailable rather than estimated.

Metric	Value	Note
visitors	unavailable	No visitor analytics are aggregated into the database yet; web server logs are not parsed.
uploads	unavailable	Upload events are not recorded separately from pasted-text audits; add an upload counter to measure this.
quote audits total	445	Counted from generated quote audit reports.
quote comparisons total	374	Counted from generated quote comparison reports.
reports total	1783	All product report rows.
sample reports published	10	Sample gallery rows.
sample report views	unavailable	No page-view tracking on the sample gallery.
leads total	127
leads real	0	Real leads = total minus test-sourced rows.
checkout intents total	130	No payment is collected; these are intent placeholders.
checkout intents real	3
lead to intent rate	unavailable	Not enough real (non-test) rows to compute a rate.
paid conversion rate	unavailable	Payments are not enabled, so no paid conversion exists.

Launch blockers

Domain and public support inbox are not configured (owner).
No transactional email sender configured; sending stays disabled (owner).
No payment link connected; checkout captures intent only (owner).
No ad budget approved; all ad copy stays in draft (owner).
No visitor analytics, so conversion rates cannot be measured yet (Conway, P1).
Real demand data is still effectively zero; funnel rows are dominated by test traffic.

Latest recommended tasks

P0 measurement Snapshot funnel metrics every run with test-vs-real separation. [conway]
P0 seo Keep the ten trade/objection guide pages generated and linked. [conway]
P0 product Keep the compare-three-quotes page and endpoint working. [conway]
P0 infrastructure Owner buys the domain and creates the public support inbox. [owner_required]
P0 payments Owner creates payment links; Conway wires the URLs afterward. [owner_required]
P1 content Refresh organic post, answer, blog, short-video and lead-magnet drafts. [conway]
P1 ads Keep Google and Meta ad drafts current and queued for owner review. [conway]
P1 cro Queue landing-page improvements from the funnel snapshot. [conway]
P1 analytics Build visitor-level tracking so conversion rates stop being assumptions. [conway]
P1 ads Owner approves any ad budget before a single draft goes live. [owner_approval_required]
P1 email Owner connects the transactional sender before any email sends. [owner_approval_required]
P2 competitive Refresh competitor watch notes and derive action items from stored data. [conway]
P2 pricing Recompute pricing recommendations without changing live prices. [conway]
P2 lifecycle Keep the six lifecycle email templates drafted and unsent. [conway]
P2 growth Owner decides referral/lead policy and disclosure before any monetization. [owner_approval_required]

Latest ad drafts (drafts only, never launched)

CQC | Search | Quote Check | Exact

keyword: contractor quote check · match: exact · status: draft_owner_review

Check A Contractor Quote · Free Red-Flag Scan · See What The Quote Left Out

Paste your estimate and get a checklist of missing scope, warranty, permit and payment details. Questions to ask before you sign. Educational checklist, not legal or pricing advice.

landing: /passive-store/quote-auditor/

CQC | Search | HVAC | Phrase

keyword: is my hvac quote too high · match: phrase · status: draft_owner_review

HVAC Quote Missing Details? · Free HVAC Quote Checklist · Model, Permit, Warranty Check

Find out whether your HVAC estimate names the model, ductwork, permit and labor warranty. Get the exact questions to ask your installer. Not pricing or code advice.

landing: /passive-store/quote-auditor/guides/hvac-quote-check/

CQC | Search | Roofing | Phrase

keyword: how to review a roofing estimate · match: phrase · status: draft_owner_review

Roof Estimate Checklist · Layers, Decking, Warranty · Know Before You Sign

Check whether your roofing estimate covers tear-off layers, decking, underlayment and cleanup. Free scan produces the questions to ask. Educational only.

landing: /passive-store/quote-auditor/guides/roof-estimate-check/

Check your contractor quote free

audience: Homeowners 30-65, recently searched home improvement, interest in home renovation · status: draft_owner_review

Got a contractor quote you are not sure about? Paste it in and get a free checklist of what the estimate does not say: scope, warranty, permits, materials, payment terms.

CTA: Learn more · landing: /passive-store/quote-auditor/

What your HVAC quote left out

audience: Homeowners 35-70, HVAC replacement intent, warm-climate metros · status: draft_owner_review

Before you approve an HVAC replacement: does the quote name the exact model, say who pulls the permit, and separate labor warranty from parts warranty? Free scan tells you what is missing.

CTA: Learn more · landing: /passive-store/quote-auditor/guides/hvac-quote-check/

Latest SEO targets

HVAC Quote Check — target: how to check an hvac quote
Roof Estimate Check — target: how to check a roofing estimate
Plumbing Quote Check — target: how to check a plumbing quote
Electrical Estimate Check — target: how to check an electrical estimate
Remodel Estimate Check — target: how to check a remodel estimate
Contractor Warranty Red Flags — target: contractor warranty red flags
Contractor Payment Terms Red Flags — target: contractor deposit and payment red flags
Contractor Permit Red Flags — target: contractor permit red flags homeowner
Compare Contractor Quotes — target: how to compare contractor quotes
What To Ask Before Signing A Contractor Estimate — target: questions to ask before signing a contractor estimate

Pricing recommendation

Live pricing is unchanged: free scan $0, instant report $7.99, pro checklist $14.99, compare three quotes $19.99.

Keep the free scan at $0. It is the acquisition mechanism and the only thing cold traffic will try.
Keep the instant report at $7.99. Competitor paid audits sit well above this, so price is the wedge, not the margin.
Keep the pro checklist at $14.99 and present it beside the report rather than as an upsell page.
Keep compare-3-quotes at $19.99 and treat it as the flagship: it is the highest-intent job and the clearest differentiator.
Do not introduce a $29+ tier until real paid conversions exist; the $29 rows in the database are test artifacts, not demand.
Cold traffic has a trust problem, not a price problem. Spend effort on a visible sample report and an independence statement before touching price.
Show the $19.99 compare tier next to $7.99 as a price anchor and measure report intent (queued as an experiment).

Evidence quality: partial. Prices are never changed automatically.

Lifecycle email templates

Report Ready — unsent draft
Lead Captured — unsent draft
Checkout Intent Captured — unsent draft
Support Received — unsent draft
Refund Request Received — unsent draft
Quote Comparison Follow-up — unsent draft

Sending is disabled. No sender is configured and this layer cannot transmit email.

Owner approval gates

Gate	Name	Blocked action	Status
`ad_spend`	Ad spend	Fund or launch any Google/Meta/paid placement budget.	blocked_owner_required
`email_sending`	Email sending	Enable Resend/SMTP and send any transactional or marketing email.	blocked_owner_required
`social_publishing`	Social publishing	Post any drafted content to any platform or community.	blocked_owner_required
`payment_activation`	Payment activation	Connect Stripe/PayPal links and start charging customers.	blocked_owner_required
`domain_email_changes`	Domain / email changes	Buy domains or change DNS/MX/SPF/DKIM/DMARC records.	blocked_owner_required
`public_claims`	Public claims	Publish savings numbers, guarantees, accuracy claims, or testimonials.	blocked_owner_required
`refund_handling`	Refund handling	Issue refunds or commit to a refund outcome.	blocked_owner_required
`contractor_referral`	Contractor referral / lead selling	Share or sell homeowner leads to contractors.	blocked_owner_required

Educational checklist only. Not legal, engineering, pricing, contractor, or building-code advice. Verify everything with your own licensed professional.